Not the strategy to use when changing your branding strategy with some of the key players in communicating the change.
...underlying fact is that Flickr users, many of whom are techy hipsters, just don’t mix well with “middle America Yahoo” as Bartz put it a few days ago at the unveiling of Yahoo’s $100 million marketing campaign about “Y!ou.” Bartz said to a roomful of journalists and bloggers:
“When you get outside New York and Silicon Valley, everyone loves Yahoo. I just want to transplant all of you guys out of your cynicism. What is wrong with you guys?. Go be cynical about frickin’ Google. You got me pissed off.”
- from TechCrunch
Friday, September 25, 2009
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