What if customers don't know what they need? What if customers' single greatest need, ironically, is to figure out exactly what they need? Ironic, Steve Jobs approach to his entire success at Apple and elsewhere.
Friday, October 07, 2011
The Worst Question a Salesperson Can Ask - Matthew Dixon and Brent Adamson - Harvard Business Review
The Worst Question a Salesperson Can Ask - Matthew Dixon and Brent Adamson - Harvard Business Review
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